Vista Search LOGO DESIGN / BRANDING
Create a more up to date logo that is more “corporate” and authentic looking. Remove “People” from the title and add “Executive Search”.
| Client | : | Vista Search |
| Designer | : | Maria Volkova |
| Completed | : | February 2022 |
| Services | : | Logo Design |
| Other Services | : | Professional Web Design, Online Bookings |
Brief
Create a new, fresh, corporate logo for the rebranded business name, “Vista Executive Search” (formerly “Vista People”). Colour preferences blue and/or grey. Brand traits to consider: confidential, exclusive, trusted, discreet, strategic and well connected.
Existing Logo
The existing logo used for Vista included a generic Windows icon, representing 3 people.
This style of logo is non-professional and very dated in its appearance.
Proofs of Concept
Our graphic designers will create between 5-7 logo proofs of concept based on the client brief, and provide these to the client for the first round of appraisal and feedback.
Once client feedback is received, any changes, suggestions or preferences will be implemented, and a further two rounds of logo modifications will be made by the designer.
Completed Design
The completed design will be provided in both colour and monochrome and in a variety of industry standard print and web formats, including EPS, PDF, JPG, PNG and SVG.
Typography
On completion of the logo design, the client will be provided with the proposed header and body fonts to use for both web & print purposes.
Additionally, we can provide print and packaging, brochure & catalogue design services.
Colour Palette
The colour palette implemented on the completed logo will be provided to the client.
Both Primary and Secondary colour schemes will also be included in the Branding Guidelines.
Branding Guidelines
All clients will be provided with detailed Branding Guidelines, often used by designers to ensure the correct fonts, colour palette and versions of the completed logo are being implemented correctly.
This is a resource that everyone in the company can use to understand how to represent the brand.
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