The Town Hotel LOGO DESIGN / REBRANDING

The Town Hotel (previously O’Loughlin’s Hotel) is a small 2 star hotel located in Portlaoise, Co. Laois. The new business owners required a new logo for the recently renamed hotel.

Client	:	The Town Hotel
Designer	:	Romeo Tudorache
Completed	:	May 2021
Services	:	Logo Design
Other Services	:	Professional Web Design

Brief

Create a new logo for a hotel that has recently been acquired by new operators. There will also be a name change – the hotel will be known as “The Town Hotel”. Blue or navy colour preference.

Our Process

Existing Logo

The hotel was originally named O’Loughlin’s Hotel. New owners purchased the hotel and decided on a full rebrand to The Town Hotel.

As this was a rebrand, a new logo would need to be designed.

Proofs of Concept

Our graphic designers will create between 5-7 logo proofs of concept based on the client brief, and provide these to the client for the first round of appraisal and feedback.
Once client feedback is received, any changes, suggestions or preferences will be implemented, and a further two rounds of logo modifications will be made by the designer.

Completed Design

The completed design will be provided in both colour and monochrome and in a variety of industry standard print and web formats, including EPS, PDF, JPG, PNG and SVG.

Typography

On completion of the logo design, the client will be provided with the proposed header and body fonts to use for both web & print purposes.

Additionally, we can provide print and packaging, brochure & catalogue design services.

Colour Palette

The colour palette implemented on the completed logo will be provided to the client.

Both Primary and Secondary colour schemes will also be included in the Branding Guidelines.

Branding Guidelines

All clients will be provided with detailed Branding Guidelines, often used by designers to ensure the correct fonts, colour palette and versions of the completed logo are being implemented correctly.

This is a resource that everyone in the company can use to understand how to represent the brand.

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The Town Hotel LOGO DESIGN / REBRANDING

Brief

Existing Logo

Proofs of Concept