COMTEC LOGO DESIGN / BRANDING
Communication Technology Ltd., a Dublin based managed print service and business printing solutions provider required a new logo as their previous logo was extremely outdated and no longer fit for purpose.
| Client | : | Communications Technology Ltd. |
| Designer | : | Maria Volkova |
| Completed | : | July 2021 |
| Services | : | Logo Design / Corporate Rebranding |
| Other Services | : | Professional Web Design |
Brief
“Create a new, modern logo to reflect the core services provided by the business. Red to be the preferred colour for graphic elements, with a modern font to complement the new corporate brand. The graphic should reference printing or duplication.”
Existing Logo
The existing logo used the initials CTL as the logo graphic, with the full company name displayed as Communication Technology Ltd.
This style of logo whilst popular in the 1980’s and early 1990’s within the ICT industry, is no longer considered modern and provides no indication to the services provided by the business.
Proofs of Concept
Our graphic designers will create between 5-7 logo proofs of concept based on the client brief, and provide these to the client for the first round of appraisal and feedback.
Once client feedback is received, any changes, suggestions or preferences will be implemented, and a further two rounds of logo modifications will be made by the designer.
Completed Design
The completed design will be provided in both colour and monochrome and in a variety of industry standard print and web formats, including EPS, PDF, JPG, PNG and SVG.
Typography
On completion of the logo design, the client will be provided with the proposed header and body fonts to use for both web & print purposes.
Additionally, we can provide print and packaging, brochure & catalogue design services.
Colour Palette
The colour palette implemented on the completed logo will be provided to the client.
Both Primary and Secondary colour schemes will also be included in the Branding Guidelines.
Branding Guidelines
All clients will be provided with detailed Branding Guidelines, often used by designers to ensure the correct fonts, colour palette and versions of the completed logo are being implemented correctly.
This is a resource that everyone in the company can use to understand how to represent the brand.
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